Complicated things, rendered so that a stranger understands them.
Overview
Realtime and pre-rendered visualisation for products, data, and systems that resist a single photograph. Built in engine where it needs to move, and offline where it needs to be exact.
Challenge
The system had never been shown whole. Every existing asset explained one subassembly beautifully and left the relationship between them to a diagram nobody read twice.
Our Approach
We looked for the one angle from which the thing finally makes sense, then built to it. Realtime where it had to respond, offline where it had to be exact — decided against the use rather than the taste, because choosing wrong costs a rebuild.
Outcome
A realtime build a salesperson can drive in a meeting, plus offline passes exact enough for the technical documentation. Scale and timing stayed accurate even where that was less flattering.
- Felix Hart
- (Direction)
- Iris Coleman
- (Realtime)
- Naomi Blake
- (Look Development)
“For four years we explained this with a diagram and an apology. Now we just show it.”
Marguerite Osei,Product Lead
How it is made04
Fluid Field
RealtimeA velocity field the pointer pushes, rendered as coverage rather than colour.
Point Cloud
OfflineSurvey data thinned to the half million points that still carry the shape.
Type Displacement
RealtimeLetterforms distorted by the same field, so the page reads as one surface.
Route Atlas
StaticTwelve years of transit changes drawn as one map that admits its gaps.